PROGRAM TITLE: CONFIDENCE IN YOU
Become the Strategic Product Leader Executives Rely On
Develop leadership skills, advance your career, and make a meaningful impact.
• Grow executive presence. Develop the confidence, authority, and communication skills that earn respect at every level of the organisation.
• Deliver impactful results. Learn to focus on what matters most, drive measurable outcomes, and showcase achievements that accelerate your career.
• Calm and in control. Master strategies to handle pressure with ease, make sound decisions, and lead others with clarity and composure.
Who is this program for?
The Confidence In You program is designed for aspiring product leaders who see leadership as a core skill and want to develop the confidence to make their mark. If any of these feel familiar, you’re in the right place:
Your voice isn’t being heard at the leadership table.
Your ideas matter, but they often get overlooked. Speaking up with confidence in front of senior leaders or challenging peers can feel intimidating, leaving your voice unheard when decisions are made.
Performance pressure is draining your energy.
Deadlines slip, expectations aren’t met, and the fallout can create tense conversations with your team or stakeholders. Instead of showcasing your leadership, you’re stuck defending results.
You’re stuck firefighting instead of leading.
Urgent tasks and endless to-dos consume your days. With so much chaos, it’s challenging to step back, think strategically, and provide your team with the clarity they need to succeed.
Lead with CALM, not chaos
Most leadership programs stay stuck in theory. Ours is built for real-world impact. With the CALM method, we help managers grow into confident, influential, and strategic leaders who know how to guide product-led teams without burning out.
CALM stands for:
• Clarity – Create direction, purpose, and alignment.
• Authority – Lead with influence, not micromanagement.
• Learning – Listen deeply and make smarter, data-driven decisions.
• Momentum – Keep progress moving forward without sacrificing well-being.
The result: leaders who don’t just manage, they inspire, empower, and deliver lasting impact.
What you'll get
4 Key Modules
Four easy-to-follow online modules that you can complete whenever it suits you. Each one gently guides you through the process and shares helpful tips to make it simple, clear, and effective.
12 Lessons
Actionable lessons that fit into your busy schedule. Each one is focused on solving real challenges product leaders face, with strategies you can put into practice right away.
Downloadable Worksheets
Templates that help you turn insights into action. These worksheets will help guide your reflection, reinforce learning, and make it easier to implement the skills in your daily leadership.
Q&A
Expert guidance through our interactive Q&A forum. Bring your real-world challenges, receive thoughtful answers, and gain clear, practical insights on how to apply the concepts to your situation.
Confidence In You curriculum
Module 1: Reset Focus
- What is exceptional
- Find Your Possibilities
- Identify Authority
Module 2: Empathise
- Inspirational Leadership
- Avoiding Burden
- Perceptive Vs Perception
Module 3: Decision Principles
- Power of Vision
- Launching 1000s of Decisions
- Investing Your Time Wisely
Module 4: Influencing Sideways and Upwards
- Unlock Questions
- Find The Winning Perception
- Remove Ego
Exclusive bonus
FREE three-month membership
Four live sessions
Benefit from peer support, feedback, and expert guidance through dedicated live and interactive Q&A sessions.
One goal-setting workshop
Reset, refocus, and define your path forward with a workshop designed to help you clarify and achieve your goals.
One new masterclass
Keep your skills fresh and your knowledge ahead of the curve with a new, members-only masterclass every quarter.
Presented by
Dave Martin
Dave has over 20 years of leadership experience and is the author of The Product Momentum Gap. He is a certified executive coach who has worked with leaders at firms such as Adobe, GitLab, and Snyk.
You may have seen him speak at events such as MindTheProduct, Productized, SaaStock, and many more. Frog Capital describes him as “an unstoppable force in the product world”.
"Starting my leadership career from a technology space, I remember being seated in my first leadership team as the guy not wearing a suit or coming from an elite business school. They looked and spoke differently to me, but I realised I had as much - if not more - to offer. I am passionate about helping individuals reach their full potential and surpass their own expectations. When product leaders achieve high performance, their products enhance people's lives. Leaders directly impact employees' happiness and growth."
"Participating in the Confidence In You program has been a significant step in the journey to establishing myself as a Product Leader. "
Helen McGhee, Product Leader
"I enjoyed the program a lot, and it was massively impactful. CALM is not just an acronym - it's how leadership should feel."
Yulia Lamonova - Product Director
"The course itself is excellent — it delivers valuable insights, practical tips, and exercises in short, manageable sessions. "
Jolita Rukaityte, Group Product Manager
"I see a world full of leaders in name, but not in spirit. True leadership isn’t about control, it’s about creating the space for others to rise, to surprise themselves, and to move forward with clarity and ease."
- Dave Martin, Founder
Lead with confidence, cut the stress, and unlock your unstoppable potential
Over 90% of leaders who use Confidence In report a reduction in stress, a boost in confidence, and many enjoy promotions as a result.
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