FREEÂ MASTERCLASS +Â WORKSHEETS
Good leadership got you here. It won't take you further.Â
Most product leaders are smart, hardworking, and capable, but only a few break through to exceptional. Not because they're more talented or work harder, but because they lead differently.
Exceptional vs Good Leadership
A free masterclass for product leaders ready to make the leap from good to exceptional.
We will only send you content on product leadership, and you can unsubscribe with one click.

What you'll learn in this Masterclass
✅ Why doing the right things isn’t enough anymore
âś…Â What the top 1% of product leaders do differently
âś…Â How to lead with Clarity, Authority, Learning, and Momentum (The CALM Framework)
âś…Â Practical reflection exercises to evaluate and improve your own leadership style
This is where we raise the bar. This is how you move from “respected manager” to truly exceptional leader.
Send Me The Masterclass"Dave is a pragmatic, down-to-earth coach. He gave me a solid foundation for what it means to be a product leader."
- Anca Filip, VP Product
"Lots of practical takeaways, a really good balance between theory and practice."
- Irvine Navarrete, Head of Product
Here's What to Expect

Exceptional vs Good: Why Most Product Leaders Plateau
In this 25 minute masterclass, Dave Martin breaks down the critical differences between “good” and “exceptional” leadership.

Leader Analyser and CALM Leader Evaluation Worksheets
Follow along in the masterclass using the worksheets as a tool to identify strengths, uncover blind spots, and map your growth from good to exceptional.
Product Leader Retreat
A focused two-day experience limited to 16 spots! Learn to lead with executive presence that earns trust, gets results and still feels like you. October 9th / 10th 2025 in Bath UK. Secure your seat before it’s gone!
00
DAYS
00
HOURS
00
MINS
00
SECS