Coaching and training product-led managers into confident leaders.
Stop feeling pressured and alone. Break free from managing and not leading teams. Get off the nonstop delivery treadmill.Â
Expert training & support for product professionals to master calm leadership and presence.Â

Product Leader Retreat
One transformative weekend limited to 20 spots! Become the calm, confident product leader your team needs. July 4–5 in Bath. Secure your seat before it’s gone!
Learn more
Make it happen
Hands-on support in live advice sessions for 3 months.

Anytime, anywhere
Self-paced online modules are flexible to fit your busy schedule.

Expert interviews
Hear real-world examples to see how it has been done and grow your confidence.
Online Courses
Confidence in GenAI for Product Strategy
Confidently embed GenAI into your product strategy and roadmap in 4 weeks. This course is designed for product professionals who want to leverage GenAI into their product strategy to drive innovation and improve their customers' lives.
Designed by Dave Martin from Confidence In and Josh Brammel from Databricks.
Coming Soon!
Confidence in Decision-Making
Confidently make essential leadership decisions and foster a culture to support your teams in making impactful decisions.
Designed by Dave Martin from Confidence In, Dave Wascha, ex Zoopla and Thor Mitchel, ex Miro.Â
Coming Soon!
Confidence in Influencing Upwards & Sideways
Confidently encourage preferred behaviours and recognition of real-world situations while creating advocates.
Designed by Dave Martin from Confidence In.
Our Mission
"Eliminate the stress and wasted potential caused by mediocre product development through extraordinary product leadership."


Meet the Founder
Dave Martin
IÂ founded Confidence In with the belief that solid product leadership improves customers' and employees' lives.
Drawing on over two decades of experience as a product leader, multiple tech business exits, and five years of leadership coaching, I have witnessed first-hand the positive leadership habits that create high performance.
I'm a qualified executive coach and co-author of The Product Momentum Gap, available on Amazon.
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