Be heard. 

Lead with purpose.

Enjoy promotion.

Stop feeling pressured and alone. Break free from firefighting. Get off the never ending treadmill. Be the leader you want to be.

Expert training, support, and community for product leaders to master Calm Leadership and grow executive presence. 

OUR FLAGSHIP COURSE: CONFIDENCE IN YOU

Become the Strategic Product Leader Executives Rely On

  • Grow your executive presence.
  • Deliver results that matter.
  • Lead with calm instead of chaos.

Confidence In You provides you with the tools to be heard, influence with authority, and handle pressure with clarity, featuring practical, real-world lessons and support. Ready to step up?

Explore the Course

Short Courses

Confidence in GenAI for Product Strategy

GenAI is everywhere. But many product leaders still feel stuck between hype and hesitation. You know there’s opportunity, but turning AI into something that actually improves your product (and your customers’ lives) can feel overwhelming. Where do you even start? What’s real, what’s noise, and how do you build confidence when expectations are sky-high?

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Coming Soon!

Confidence in Big Picture Thinking

You’re smart, capable, and constantly delivering. But when the pressure mounts, it’s easy to get stuck in the weeds, constantly firefighting, juggling priorities, and reacting to demanding stakeholders. Strategic thinking can feel like a luxury you don’t have time for, yet it’s exactly what senior leaders are promoted for.

Register Interest
Coming Soon!

Confidence in Creating Vision

Every product leader knows they should have a clear vision. But when you’re caught between daily delivery pressures, shifting exec demands, and endless stakeholder opinions, creating a compelling vision can feel intimidating. Without it, your team drifts, stakeholders second-guess, and you miss the chance to lead with real authority.

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Our Mission


"Eliminate the stress and wasted potential caused by mediocre product development through extraordinary product leadership."

Meet the Founder

Dave Martin

I founded Confidence In with the belief that solid product leadership improves customers' and employees' lives.

Drawing on over two decades of experience as a product leader, multiple tech business exits, and five years of leadership coaching, I have witnessed first-hand the positive leadership habits that create high performance.

I'm a qualified executive coach and co-author of The Product Momentum Gap, available on Amazon.

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